Business automation is the key to organic growth

Not sure about starting business automation because of uncertainty of organic growth. Who doesn't want to grow his business without investing large sum of money? Sure I do want.

Business owner started realising the importance of creating similar results each time. We human are good at creating inconsistent results because of our ability to think differently each time. And the similar results can only be generated by system that runs according to set criteria. That's sometime referred as business process.

Now, if owner can start thinking of automating these business processes then surely the system will produce the similar results each time and also in shortest possible time frame. Do you agree? 

Looking around me, I find people looking for software business automation so that their business can grow organically. Yet at the same time, they fear the outcome after integrating business automation and not sure what parts of business processes should be automated.

Another critical factor in deciding automation is return of investment. No business owner wants to invest money if the return is less than expected.

After investing time learning software automation and long discussion with our clients, I found following key aspects of automation.

Not everything can be automated

The biggest obstacle initiating automation is to understand what parts can be automated and what can't be. The distinction is quite subtle. Now, hardware and software have become very powerful, still they are not capable of solving many problems that requires creativity.

I had one client who wanted to automate as how marketing people start compiling story from different sources. The idea was great. Yet I had to say no. It requires creativity and deep thinking and learning through different sources and then only anyone can compile the marketing story. The owner had twenty editors and  cost of creating stories were very high and therefore he wanted to create the solution.

Business process automation

That's key to organic growth. It is true we can't automate everything, however we can automate many other non complicate things. And it makes working people job very easy. 

I requested above client to explain how marketing people collect different sources and how they compile stories. The process was complicated, still it was doable. I discussed with our team and then found the solution. We created small web based tool that allows marketing people to enter different sources and their credentials (if authentication requires). Then the tool starts fetching stories from sources and then collected the information at one place. Also, marketing people helped us to create automatic scripts that should identify the important sections based on keywords.

The result were exceptionally well.

Now, our client's marketing people don't need to visit different sources for creating stories. The content were available at one place to start creating marketing stories. Now they are free to do their core job i.e. promote and market their stories.