Grow your business by outsourcing software development work
You have an excellent business idea, and you want to create a good software product using it. Great choice. But, how are you going to execute your business strategies? You need two teams; a marketing team and a development team. And these will help you convert your idea to a product. And by outsourcing the software development work, you will be free to manage the marketing team and grow your business exponentially.
You may be good at managing business and its growth. And you started software development using an in-house development team. No doubt, it is doing its job. But, whenever you review the project status, you always worry about missed deadlines. Your team missed the deadlines because of development inexperience, not because of a lack of human efforts.
Whenever any software development work occurs, the business owner has two choices;
- Create an in-house development team adding existing employees who know about software development.
- Hire an experienced team - outsourcing or hiring locally.
And many business owners prefer the first option. That is common, and my clients confirmed to me whenever we discussed the possibility of being a development partner.
As a business owner, you need to focus on product advertising and promotions rather than the development issues at the last moment.
Software development is hard work, and it takes focused efforts from the development team. You can't just create a development team by adding inexperienced employees, and then it starts working on the software features.
You can avoid all these software development issues by;
- Create a proper document listing all product features. And then, you can share this document with the development team.
- Avoid creating an in-house development team unless you have experienced employees. Instead, find the right and trustworthy software development team and get the product as you want.
Hiring the outsourcing team allows you to focus on marketing campaigns and give you more time to improve the business. Let me list three main benefits of outsourcing software development work.
Focus on marketing
Most of the new entrepreneurs tell you that an idea is everything. But I have different opinions from them. An idea is merely an idea.
You should have proper strategies to start converting ideas into a profitable business. And it takes a focused approach to reach the right customers. You need to perform multiple searches and profile identification before fixing the customer profile.
And then marketing starts. You create a marketing and sales team, and it starts promotions and advertising to target customers.
Do you miss anything? No. Software development doesn't intervene in marketing efforts. But it supports them. Instead of investing your time managing the software development team, you can drop an email containing the required features to be ready by a specific deadline. And you can use the same time to create marketing strategies.
Your marketing team can continue promoting your software product after its development is over. Remember, you won't need a development team forever. But you require a marketing team all the time.
Think beyond software development
Software development makes you think within limits. For example, your in-house team may always create obstacles whenever you contact them for specific new features. The new feature may require diverse knowledge, and therefore they may fail to identify the solution.
On another side, outsource development team has different team members, and they have diverse knowledge. And they can create the solution or may give you alternate options as well.
If your development team could not find the required solution, then it can reach its contacts. And then get further help.
Connect with real customers
As a product owner, you should directly connect with customers. Talk to them, and you will find a gap between your product idea and the way customers are requesting it. It leads to idea enhancement.
My experience suggests the same. Many clients started with a different idea, and the actual product varied a lot. Because they were constantly talking to their customers and therefore were able to find the gaps and filled them.
I have been doing software development and programming since 2006 and had worked on simple to complex products, and I know the development team needs more than just adding diverse people.
During all these years, my development team and I created many SAAS web application products and Android application products, and a bunch of custom software development specific to the business domain. In all case, our clients were happy to get a product in hand and show them to customers. And many failed - as usual. The failure was not because of development issues. These were mostly related to lack of marketing, wrong customer base, or lack of maintenance.
One thing is clear, though. We still are connected and occasionally discuss ideas.
Are you looking for a trustworthy development team? You can start submitting a project summary and get a free quotation.