Grow your business in Covid-19 pandemic situation

You are in tough situation and you are not alone. Many small business owners are facing hard time – created by Covid-19 pandemic. Your customer doesn’t want to invest remaining money in hand and the involvement is rare now. The pandemic hit hard on all business segments except Pharmaceutical. Your aim is to keep your business running and find alternative ways to attract customers. May be you should find another customer segments to fulfil their need.

Customer doesn’t have enough money to spend on luxury items – his definition of luxury is different than ours. And therefore your business, now, may have hard time selling products or services.

And you have hit harder if your business is offline e.g. store, shop, showroom. Many countries have imposed open ended lock-down and therefore you couldn’t sure when customers will come back to your store.

Also, the situation may be different this time and the new normal may require you to invest more money before attending single customer.

But, here is the bright side.

The Covid-19 pandemic gives you the situation where you can think over your business and now you can take bold steps to improve business and expand your products and services and your customer segments.

I used to provide web application development services to my customers. And the lock-down gave me chance to think over my business and I added two verticals - Robotic process automation and software automation – in my outsourcing services.

Now, I am dealing with Robotic process automation and software automation and web application development. You see I expanded my business to serve another customer segments and thereby increasing my chance of getting revenue. Once again, my aim is to keep running my business during this tough time.

Improve your business online presence

People are not visiting offline stores because of complete lock-down and in panicked situation. They don’t want to get infected.

And therefore your customers are searching internet for products. And you business can serve these customers using online medium.

You should start improving your business online presence by implementing content marketing and proper search engine optimisation – SEO – techniques. Seo is slow process and therefore you should constantly add contents.

Additionally, you could start online advertisement – Google, Facebook, LinkedIn and Quora are some of the good websites for online advertising. You should get instant results from these sites.

Your website should serve your customer well and therefore you should also invest in proper website development and add required features to support your business.

For example;

You are in consultancy business and customers used to visit your office, then you can create small website to schedule appointments. This way your customer doesn’t wait and you can serve him better by providing important instruction beforehand.

Create customer support service

Your customer are looking for product support. As they can’t visit the service centre and therefore you may missing the business.

Customer support service is best way to increase your customer engagement. You can not only introduce new product but also able to sell them.

Recently, I finished website work for my client – long term contract – and I sent an invoice. The customer advised me to take half payment and the remaining payment later. He has small business and therefore I didn’t mind denying his request. Now, we have resumed our work and created another website for his next business.

Customer support goes long way if you are serious business owner.

Create another product or customer segment

People are staying at home and investing time with family and they are reconnecting their hobby and investing in them.

And it means, you should review all your products and customer segments now. Interestingly, I am sure, you find another product idea and new customer segment where your business can extend.

The pandemic gives you chance to review everything from start. The situation is not going to smooth in short time and the new normal may affect customer life.

The business has one truth – constant change. And therefore you should start adding new product and service and serve your customer better.

Playground has changed and therefore you should change your marketing strategies. The pandemic gave you great chance to change yourself and the business.

If you are transforming offline business, then I could help you setup the online business. And create useful website to serve your customer better.